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Next.js

WebGL

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23
Reclaim Your DNA

An interactive website for Nigerian Trophy Stout's social campaign

Design: MakeReign
View live: reclaimyourdna.com

Site is a part of a big campaign for Trophy Stout petitions Western museums to return Nigerian artifacts.

Reclaim
Your
DNA:
an
interactive
digital
museum

Trophy Stout is one of the flagship brands of Anheuser-Busch InBev Nigeria. Brand decided to launch a campaign in order to challenge the British Museum, which holds captive over 900 objects from the historic Kingdom of Benin, including the Benin Bronze artefacts that were pillaged from Nigeria by British troops. The main part of this campaign was a website, enabling users to explore stolen unique artwork.

We saw exceptional results from this campaign, culminating in over 390,000 Nigerian sign-ups, the largest petition in Africa to date, 150 million earned impressions and 50 million Nigerians reached. With over 97 Benin Bronzes returned as a result of this massively successful campaign. This campaign was on the shortlist of the 2023 Cannes Lions Festival.

To create our website, we used Next.js as a front-end framework for building web applications, three.js, react-three-fiber for working with 3-D objects and GSAP for animations.

3-D gallery

The website has a dual purpose: a digital experience that showcases the artifacts in a way that matches any museum, and to drive a mass social media movement demanding the artifacts return. The most challenging task was creating the impressive 3-D gallery of the original masks that users can interact with and explore, immersing them in the museum experience.

We spent a long time working with models, configured lighting, and used optimized textures to achieve maximum performance and visualization quality. Together with our partners MakeReign we created a digital experience better than any museum without the need for a visa or plane ticket.

Awards

AWWWARDS

  • Honorable Mention

The FWA

  • FWA of the Day

CSS DESIGN AWARDS

  • Website of the Day

Cannes Lions

  • PR Lions shortlist
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